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The only time an apostrophe should be anywhere near "it" is when it replaces letters and creates a contraction. It's is one of two combinations of words: it is or it has.
Its, without an apostrophe, is possessive.
People have become afraid to use an s on the end of a word without throwing in an apostrophe. Last week I saw a license plate frame on a vehicle. On the frame there was written "The Hart's." I wonder which one of the Hart family owns that car, assuming it is not owned by a male of the red deer especially when over five years old. (Where would he fit his antlers while driving?) If the meaning were that the Hart family owns the vehicle, it would have read "The Harts'".
I think, however, that those license plate frames are greetings rather than messages of ownership. The entire concept of announcing one's existence via license plate frames or little signposts in the front yard goes against my grain.
There appears to be great fear of me abroad in the land.
My grandparents took my brother and me camping gets twisted into My grandparents took my brother and I camping because the writer or speaker fears using me. It's just as painfully incorrect as Hi, me am home.
Please, please: My brother and I go camping with my grandparents.
Words for groups of things, people, etc., are, in essence, singular words. Family is a singular word. I use the word family so I don't have to say, "My mother, my father, my sisters Beulah, Drusilla, Eustachia, and my brothers Billy Bob, Joe Bob, and Dan Bob..."
My family has its own car, not My family has our own car or, Heaven forfend, My family has their own car (What, are you suddenly not one of them?).
Oh, I could go on and on, but I'm beginning to twitch, and it's making me spill my ice water.